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When Exploiting Customers Becomes Unprofitable: Sprint's Painful Death

Logically Answered 551,268 lượt xem 5 days ago
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For the longest time, 3 telecom giants ruled the American market: AT&T, Verizon, and Sprint. These 3 were able to get away with the most outrageous anti-consumer policies and predatory contracts because there was no competition. But this changed in the early 2010s, when T-Mobile got a new leader, John Legere. John was determined to redefine how the telecom industry worked by eliminating contracts, hidden fees, and predatory pricing. AT&T and Verizon kept up as much as they could and largely came out unharmed, but Sprint took the blunt of the force. From trying to acquire T-Mobile themselves, Sprint ended up getting acquired by T-Mobile as they couldn’t sustain their business despite tens of millions of paying users. This video tells the story of the tragic fall of Sprint and how they lost it all.

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Timestamps:
0:00 - Losing Everything
0:46 - Bad Bets
8:16 - Even Worse Bets
13:06 - A Bad Lifeline

Resources:
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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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