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Promotion deals between gaming studios and YouTubers can be a great source of revenue for the YouTuber, but they can also erode the relationship between the creator and their audience when they go wrong. Let's evaluate what happened when three YouTubers, The Act Man, AngryJoe Show, and BigfryTV, took a sponsorship deal to promote Payday 3, a game that was broken upon its release.
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LINKS TO VIDEOS:
The Act Man:
Payday 3: https://www.youtube.com/watch?v=3olv16IBAAs&t=21s
Decline of Blizzard: https://www.youtube.com/watch?v=1G6oRuu9tLg
Battlefield 2042: https://www.youtube.com/watch?v=2hUx5DZNT94&t=129s
Cyberpunk 2077: https://www.youtube.com/watch?v=QNCuypF0cu8&t=160s
MW2: https://www.youtube.com/watch?v=fxnInAa6aRs&t=266s
Response to Controversy since This Video Was Uploaded: https://youtu.be/R1ZVZppgsR8?si=S1LQtEGBpRSI2b2c
Bigfry TV:
Payday 3: https://www.youtube.com/watch?v=Arr-LM4GNgs&t=328s
Payday 3 Response: https://www.youtube.com/watch?v=c7JwMvYThwU&t=394s
AngryJoe Show:
Payday Video 1: https://www.youtube.com/watch?v=qfneuF10ymM&t=136s
Payday Video 2: https://www.youtube.com/watch?v=RjqqO4tDiig
Starfield: https://www.youtube.com/watch?v=CLz4xIVFmxI&t=3415s
Dead Island 2: https://www.youtube.com/watch?v=AZi2z0FGedc&t=146s
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TIME STAMPS:
0:00 The Sponsorship Strategy
02:19 The YouTubers
04:36 The Arrangement
06:17 Pre-Launch Sponsorship
07:28 The Launch
08:21 Post Launch Sponsorships
10:03 The Backlash
12:36 Creator Response to Backlash
17:14 Why It Matters
18:57 How to Make Sponsorships Work
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#gaming #moderngaming #videogames #gamingcommunity #gamer #payday3