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In the 20th century, Kodak wasn't just a leader in photography - they WERE photography.
You could find their iconic film yellow boxes in every family's drawer, and 'Kodak moments' weren’t just a slogan - it was how people talked about capturing life's precious memories in a photograph.
There is a big chance that if you have an old family photo taken in the 70s, 80s or 90s - it was shot on Kodak film. Maybe even on a Kodak camera.
And yet in 2012, this iconic company filed for bankruptcy.
Many blame their downfall on missing out on the digital revolution. But the truth behind Kodak's collapse is far more complex, and include some of the wildest business decisions you’ll ever hear.
This is the story of how the most trusted name in photography lost its way.
#photography #kodak