Why are good people often ignored or rejected instead of appreciated? The answer lies in the paradox of kindness: when someone gives without expecting anything in return, others begin to see them as a guaranteed resource, not as a person with needs and limits. In a world where the unattainable is valued, what is always available loses its appeal.
Carl Jung's deep psychology explains that many people reject kindness because it reminds them of their own lack of authenticity. The vulnerability of being kind challenges power structures and arouses discomfort in those who have not worked on their shadow.
In this video, we explore why kindness is misunderstood and how to avoid being taken for granted. Discover how to balance generosity and self-respect so that your light is not dimmed by the indifference of others.
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