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For the past several years, global camera sales data indicated Micro Four Thirds possessing less than 5% market share (both Panasonic and OM Digital Solutions combined), which is troubling. I want to take a look back during the rise of Micro Four Thirds (2008-2012), the time when Micro Four Thirds dominated the mirrorless camera market (2013-2018) and subsequently, how Micro Four Thirds lost the market share to other players like Sony, Canon and Nikon. I want to talk about why Micro Four Thirds is struggling against other mirrorless players in the market, and why full frame cameras are winning in recent years. I also wish for Micro Four Thirds to stay competitive in the market, not only to survive, but to thrive in the future. What can Panasonic and OM System do to ensure the future of Micro Four Thirds? Come in and share your thoughts!
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