why k-pop will NEVER be bigger than pop

K-Pop is everywhere these days. From BTS performing at the Grammys to BLACKPINK headlining Coachella, it’s impossible to ignore the way this Korean music genre has captured hearts around the world. It’s trendy, exciting, and undeniably global. But while K-Pop is wildly successful, it’s hard to imagine it ever surpassing Western pop as the dominant global music force. Why? Well, there are quite a few reasons—some tied to cultural differences, others to the way the K-Pop industry is built.
Let’s break it all down.

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