This past Friday, Kendrick Lamar surprised dropped a new album titled GNX, and completely uprooted the music world.
Kendrick has been on a legendary run this year complete with singles, music videos, a successful beef with the biggest rapper on the planet (Drake), the announcement that he will headline the next Superbowl, etc., so it feels only natural the 2024 would see a new Kendrick drop.
But the record isn't some run-of-the-mill Kendrick project, if such a think even exists, it's a smart, experimental, and wholly original body of work from quite possibly the greatest rapper of all time.
Even with GNX being so new, I wanted to come on here and dive into the album, my theories about the record's concept, the meanings behind specific tracks, and some predictions about where Kendrick goes next.
If any of that sounds interesting to you, I hope you'll enjoy this (mostly) unscripted video essay on the record. Look forward to more Kendrick videos soon!
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Video Shot On-
• Lumix G7
Audio Recorded On-
• Samson Q2U
Timecodes-
0:00- ahhhhhh new kendrick lamar album
2:09- GNX general thoughts
10:30- wacced out murals
13:42- squabble up
15:00- luther
16:39- man at the garden
19:33- hey now
21:28- reincarnated
30:39- tv off
33:31- dodger blue
35:46- peekaboo
37:49- heart pt.6
40:59- gnx
42:57- gloria
50:22 - GNX final thoughts
55:00- no glasses jumpscare
#kendricklamar #gnx #makingmediamatter