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Why does Red Bull, the energy drink giant, own a football team? In this video, we dive into Red Bull’s bold strategy of using football clubs, like RB Leipzig, to push their brand. From extreme sports to the world's most popular sport, discover how Red Bull built a global football empire and why it all started with a conversation involving Bayern Munich. Learn how their multi-club ownership model works and why it’s changing the business of football forever.
⏱ Timestamps
00:00 Is it all just marketing?
01:18 A Brief History of Red Bull
03:06 Red Bull's Sports Marketing
05:22 Ground News - Sponsorship Integration
06:53 Why Red Bull Owns a Football Team
08:29 From the Alps to Saxony
12:16 Multi-Club Ownership
15:32 The Future
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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