Seth Godin returns to talk strategy and why getting the direction right is way more crucial than just moving fast. We chat about how creatives and entrepreneurs often confuse tactics with strategy and how fixing that could transform careers. Seth shares stories, insights, and the tough decisions he’s made to get better results, like firing major clients to create bigger opportunities. It’s all about finding your path and making the right moves for long-term success.
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00:00 The Importance of Strategy
00:40 Welcoming Seth Godin
01:09 The New Book on Strategy
01:59 Understanding Strategy
02:48 The Role of Strategy in Creative Work
07:18 The Value of Better Clients
10:06 Balancing Craft and Strategy
19:25 Choosing Your Clients
20:45 The Importance of Defining Your Work
22:08 The Awakening: Asking the Right Questions
23:44 Empathy and Tension in Creative Work
26:19 The Concept of Riffs and Non-linear Learning
28:51 Frameworks and Creative Freedom
34:14 Understanding Your True Audience
36:37 Making Better Plans: Climbing the Right Mountain
37:58 Conclusion and Final Thoughts
ABOUT SETH GODIN
Seth Godin, a Marketing Hall of Fame inductee, is the author of 20 international bestsellers, including "Purple Cow" and "Tribes." Known for revolutionizing marketing and leadership thinking, his books have been translated into over 38 languages. A pioneer in online education, he founded the altMBA and Squidoo, and served as VP of Direct Marketing at Yahoo! His blog remains one of the most popular marketing blogs globally.
ABOUT THIS IS STRATEGY: MAKE BETTER PLANS
"This is Strategy" by Seth Godin is a concise guide for anyone seeking to drive meaningful change. Godin offers a framework for long-term, impactful thinking, challenging readers to focus on their smallest viable audience and make work that matters. With clarity and insight, he encourages strategic choices that shape a better future, making this book a must-read for entrepreneurs, leaders, and changemakers.
#Strategy #Creativity #Entrepreneurship
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Chase Jarvis is well known as a visionary photographer, fine artist and entrepreneur. Chase is cited as one of the most influential photographers of the past decade. As an entrepreneur, Chase created Best Camera - the world's first mobile photo app to share images direct to social networks - sparking the global photo sharing craze. He is currently the founder & CEO of CreativeLive, the world's largest live-streaming online education company, having delivered more than a billion minutes of free live education worldwide.