Today was the day we were all promised the big ATG reveal but James' "wild week of booking" quickly descended into a fortnight of madness and as the big man says himself "we work to the bands' schedule, they don't work to ours".
So instead Gav and James tear through a bumper Q&A tackling venue upgrades, the challenges of booking band "packages, submissions from new acts, keeping announcements under wraps and if we feel bigger bands should reduce their fees to help festivals survive.