If you’re trying to appeal to everyone with your music... you might be sabotaging your chances of real success.
In this video, I’m breaking down why mass appeal is a myth—and how defining your audience is the smartest move you can make for long-term growth as a musician or band.
We’ll cover:
✅ Why the algorithm doesn’t know who to show your music to
✅ How to create a moodboard that reflects your ideal fanbase
✅ Real-time example using my project Solar Disco - pulling from 20 years of being in bands and 13 years in my band The Struts
✅ How to build a “superfan avatar” so you stop marketing in the dark
0:00 Why mass appeal is a myth
0:30 Step 1: The Algorithm is watching...
0:37 Step 2: The Moodboard
0:57 Step 3: Who are you actually talking to?
1:10 Step 4: Create your superfan avatar
1:19 Creating MY superfan avatar for solardisco: the process
2:40 Step 5: Focus & Grow
Whether you’ve already released music or you’re just getting started, this video will help you connect with the people who actually need your music in their life.
#MusicMarketing #IndependentArtist #IndieMusician #MusicTips #BandGrowth #MusicPromotion #DefineYourAudience #SolarDisco #DontStartABand