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Why YouTube + CTV Will Be the Fastest-Growing Ad Channel in 2025

Ryan Scibelli 314 1 month ago
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This is the full, complete in-depth guide on how to print money with YouTube Ads + Google Ads. Our team has spend $100M on Google Ads and have compiled all of our lessons learned into this 100% free masterclass that teaches you every conceivable thing you need to know before getting into YouTube/Google Ads, campaigns, optimization, and scaling. RESOURCES: https://advida.com/youtube-ads/ https://www.youtube.com/playlist?list=PLhp0eWpnA65-RrdlU7P6hkd02Ug-8yFOX Social Media: https://x.com/scibelli23 https://www.linkedin.com/in/ryanscibelli/ Timestamps: 00:19 - The Ultimate Account Structure 01:04 - YouTube Ads 02:42 - YouTube Campaign Architecture 04:15 - YouTube Ads Phase 1 05:28 - YouTube Ads Phase 2 07:13 - YouTube Ads Phase 3 08:42 - Optimization Techniques 09:03 - Day Parting 09:40 - Trimming Demographics 10:12 - Google's Audiences 10:42 - Custom Intent Audiences 11:09 - YouTube VS Video Partners 11:40 - Optimized Targeting 12:13 - Ultimate Goal 13:01 - Search 13:33 - Performance Max 14:09 - Building PMAX Campaigns 15:55 - Building a Custom GPT 16:50 - PMax Signals 17:34 - PMax Portfolio Strategy 18:30 - Google Display Network 19:47 - Pay Per Conversion 21:23 - Your Upgraded Google Portfolio 22:12 - Different Inventory Types 23:48 - Google Ad Policy 25:09 - Health In Personalized Advertising 26:15 - Unreliable Claims 27:16 - Clickbait 28:53 - How Google's AI Works 29:43 - The Demand Gen Hype

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