The largest tobacco company in the world, Philip Morris International, acquired Zyn manufacturer Swedish Match in 2022 for $16 billion. It was part of an effort to pivot to smoke-free products. In 2024, the company announced over $800 million worth of investments to increase the production of Zyn in the U.S. The pouches have captured over 70% of the American nicotine pouch market, which has been growing exponentially over the past five years. Watch the video to learn about the rise of Zyn.
Chapters:
0:00 Introduction
1:50 Chapter 1: The rise of Zyn
5:20 Chapter 2: Cultural impact
8:10 Chapter 3: Health and regulation
Produced and Shot by: Ryan Baker
Edited by: Evan Lee Miller
Animation by: Jason Reginato
Senior Managing Producer: Tala Hadavi
Production Support by: Kaan Oguz, Christine Kim
Editorial Support by: Brandon Gomez
Additional Footage: Getty, Swedish Match
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Why Zyn Pouches Have Taken Off In The U.S.