In the face of drought and changing landscapes, Australian woolgrowers Jo Bear from ‘Tiverton’, Victoria, have embraced the practice of holistic management - a regenerative approach that works with nature rather than against it.
By shifting to native grass grazing, eliminating artificial inputs, and nurturing the land, Jo and other woolgrowers are creating a healthier ecosystem; one that supports the soil, wildlife, and sheep, all while producing premium Merino wool.
This is more than just regenerative farming. It’s about building a legacy for the land, the fibre, and future generations.
This video series showcases practices used by woolgrowers to accelerate nature positive production. Here, we meet Jo Bear to spotlight her wool-growing approach that works in harmony with nature.
Learn more about Woolmark+ and how holistic management is shaping the future of wool: https://www.woolmark.com/industry/sustainability/woolmarkplus/nature-positive-farming-framework/
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