This is a quick tutorial on wordmark logo design.
CONTENTS:
00:07—What is a wordmark logo
00:18—When to use wordmark logos
01:08—How to create a wordmark logo
03:16—Case Study: My wordmark logo design
In this video, I explain the concept of wordmark logo design, highlighting its importance for brand recognition across different sectors.
I detail when and why to choose a wordmark logo, using examples like Sony and Coca Cola to illustrate their enduring appeal.
The tutorial includes unique customization options such as typography choices, the use of ligatures, stylizing letter forms, incorporating illustrative elements, manipulating letter spacing, and selecting appropriate color schemes.
I also share a step-by-step guide on creating a wordmark for a client, from selecting the perfect font to finalizing the designs.
Medihuanna logo: https://www.ebaqdesign.com/work/medihuanna
Buy my brand guidelines template: https://www.ebaqdesign.com/guidelines-kit
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#logodesign #branding #logotype
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