This chocolate bar is extremely hot and hits hard very fast. It is long lasting due to the chocolate coating the inside of your mouth. I had the ear burning and ringing that I hadn't in awhile and off camera I ended up with the hiccups for the first time. The chocolate taste like tabaco to me but that could be because I am still building a tolerance to the heat and can't make out the other flavors. I would recommend this to intermediate or advanced chili heads. Have a great day on PURPOSE!!! Stay Spicy!!!!! @cuzosexperiment-fl1od