Ever dreamed of launching a successful toy? Amy Holden, based in Barcelona, Spain is the founder of World Alive. She shares how her team transformed the timeless game of marbles into an exciting global brand—Freak Marbles!
https://www.freakmarbles.com
Amy reveals the secrets behind product development, manufacturing challenges, and intellectual property protection—plus, why persistence in pitching is key to success! Whether you’re an entrepreneur, toy inventor, or simply love creative ideas, this interview is packed with insights you don’t want to miss!
00:00 Introduction – A worldwide toy hit & key lessons
00:41 Meet Amy Holden – Founder of World Alive
01:14 Freak Marbles: A new twist on a classic toy
01:54 How the idea came to life – An unexpected breakthrough
02:58 Watch the Freak Marbles commercial! 🎥
04:11 The challenge of manufacturing marbles
05:52 Innovative printing technology for the designs
06:25 Why kids love Freak Marbles – Customization & skins
07:30 Creating new designs – A mix of trends & customer requests
08:35 Open innovation & working with outside designers
09:12 Why licensing the idea didn’t work
10:16 What big toy companies look for in a product
11:18 Going solo: The decision to launch independently
12:49 Why persistence in pitching is essential
13:50 Following up with potential partners – A key tip!
15:49 How to test your product before launch
17:47 Kids' reactions: The ultimate validation
18:14 Formal market research & real-life testing
19:20 How to protect your product with patents & trademarks
20:27 Final words of wisdom – Amy’s advice for inventors
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