In this exclusive session, Bernice Tay and Jia Yi Lim from The Hoffman Agency, winners of the 2024 Singapore Young Lions PR Competition, shared their insider tips and strategies.
They recounted their journey of preparing for the Singapore contest, drawing from their experience representing Singapore at the Cannes Young Lions Competition in France. Their firsthand experiences revealed how they navigated challenges and seized opportunities, offering invaluable advice for future competitors.
PRCA APAC x The Hoffman Agency: The Singapore Young Lions Sharing Session
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00:00 Intro
00:18 Introduction to Singapore Young Lions Competition
00:38 Criteria and Process for the Competition
01:56 Introduction of Winners
02:48 Key takeaway/learnings from the Singapore Young Lions Competition
04:58 Tips and Tricks during Preparation before Competition
07:52 How to Tackle the Brief for the First Time
10:33 Dealing with Differing Opinions under High Pressure
12:47 Experience at the Cannes Festival & Competition in France
21:52 Biggest Piece of Advice for those Competing
29:03 Q&A – Is it more important to have a big idea or to focus on the different executions of it?
32:56 Q&A – Which time period during the 24 hours was the most critical? And when did your Ah-Ha moment come?
35:53 Q&A – How did you manage your day-to-day work amidst the competition?
38:44 Q&A – Pitch decks usually require a lot of research to support the big idea and tactics. Given the time constraints, how did you manage this?
42:30 Q&A – How was it during the last 24 hours?
45:21 Q&A – Can you share about your experience going up for the first time in Cannes versus in Singapore?
49:36 Q&A – What was the atmosphere like at Cannes, and were new friendships forged?