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Brandon Smithwrick, Content Director at Kickstarter, reveals how he built a thriving creator business alongside his 9-5 career. In this episode of the 9-5 Quitter's Club, Brandon shares his framework for creating high-impact content that resonates with audiences while maintaining professional credibility. Learn how to leverage your industry expertise into content that builds authority, discover why personal branding is essential career insurance in today's economy, and get actionable tactics for growing on LinkedIn even as algorithms change. Brandon's experience spanning Ralph Lauren, Squarespace, and Kickstarter provides unique insights for established creators looking to balance corporate identity with creator success.
#PersonalBranding #LinkedInCreator #9to5Creator #CareerCreator
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⏰ TIMESTAMPS
00:00 Introduction: The Power of Personal Branding
00:14 Welcome to the 9-5 Quitters Club
00:21 Meet Brandon Smithwrick: Balancing Corporate and Creator Worlds
00:42 Building a Personal Brand Without Burning Out
01:57 Brandon's Journey: From Social Media to Creator Success
06:43 Navigating Corporate and Creator Responsibilities
09:53 Practical Tips for Aspiring Creators
13:10 The Importance of Consistency and Authenticity
16:07 Innovative Campaigns and Anti-Viral Strategies
21:38 Fashion vs. Tech: Editorializing Content
22:45 Transitioning from Fashion to Tech
23:21 Innovative Social Media Strategies
24:52 Building Community Engagement
26:47 Measuring Success with Data
32:05 Career Switching and Personal Growth
35:52 Practical Tips for Content Creation
40:04 The Importance of Starting Now
42:09 Rapid Fire Questions and Conclusion
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