Your Guide to Copywriting for Architects | Nikita Morell
Nikita Morell, a copywriter specializing in architecture. Nikita shares her journey from working in marketing for major firms to starting her own business focused on helping architects communicate effectively. The conversation covers the importance of clear communication in architecture, the leap to entrepreneurship, building trust through website copy, the power of newsletters, and advice for young professionals in the field.
Article: https://nikitamorell.com/x-factor/
LinkedIn: https://www.linkedin.com/in/nikita-morell/?originalSubdomain=au
Website: https://nikitamorell.com/
Takeaways
• Nikita started her career in marketing for big firms before focusing on architecture.
• She created a tiered service approach to help architects of all sizes.
• Understanding how architects communicate is crucial for effective marketing.
• Trust is built through clear and engaging website copy.
• Newsletters can be a powerful tool for architects to connect with clients.
• It's important to be specific in your messaging and copy.
• Architects often struggle with selling their services due to their training.
• Nikita emphasizes the importance of finding your unique voice in the industry.
• The journey of entrepreneurship can be daunting but rewarding.
• Taking time to update your website can lead to better client inquiries.
Chapters
0:00 Introducing Nikita Morell
1:54 Different modes of communication for Architects
5:43 Common treads: Speaking to Non-Architects
8:23 Top 3 tips for Architects
13:22 Educating Architects about SEO
15:08 Nikita's Newsletter
21:25 AIA National 2024
24:20 Advice for Young Professionals
BIG THANK YOU TO OUR TEAM!
Editing and Motion Graphics: Gus Bernal
www.gusbernal.com
Instagram: @gus_bernal_film
mentorDINO
Hello, I'm Katelyn Rossier!
A licensed Architect and founder of mentorDINO. I help early and mid-career design professionals have the technical knowledge, professional development skills, and resources they need to not only have successful projects but also be able to step into leadership roles with confidence! The AEC industry doesn’t have to be sink or swim!
How do I do this? Through a community style learning where we learn from others, learn together, and grow out networks. It is called the mentorDINO Network! Check out my website to learn more or feel free to reach out to me directly.
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Newsletter: https://www.mentordino.com/newsletter
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