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👋 Who am I?
I’m Adam Erhart—marketing strategist and business builder. I’ve created winning campaigns for brands like Google, Amazon, and Meta, and now I help everyday entrepreneurs build freedom-first businesses that actually work.
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00:00 Introduction: Using Psychological Triggers in Marketing
01:01 Trigger 1: The Halo Effect – The Power of First Impressions
02:26 Trigger 2: The Serial Position Effect – First and Last Matter Most
03:53 Trigger 3: The Recency Effect – Recent Info Carries More Weight
05:07 Trigger 4: The Mere Exposure Effect – Familiarity Breeds Likability
06:29 Trigger 5: Loss Aversion – The Fear of Missing Out
07:22 Trigger 6: The Compromise Effect – How Offering 3 Choices Wins
08:35 Trigger 7: Anchoring – Setting Expectations with Price
09:41 Trigger 8: Choice Overload – Less Is More for Better Decisions
11:06 Trigger 9: The Framing Effect – Positioning Your Message
12:53 Trigger 10: The IKEA Effect – Value Increases with Involvement
14:20 Trigger 11: The Pygmalion Effect – High Expectations Lead to Better Results
15:03 Trigger 12: Confirmation Bias – Reinforcing Existing Beliefs
16:27 Trigger 13: The Peltzman Effect – Lowering Perceived Risk
18:01 Trigger 14: The Bandwagon Effect – People Follow the Crowd
19:00 Trigger 15: Blind-Spot Bias – Biases That Go Unnoticed