This episode of Salesforce Explained covers a topic we throw around a lot, but not everyone fully understands its importance: customer experience. Is that just a fancy name for customer service? We'll cover all of that and provide some best practices you can do to take your customer experience to the next level!
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0:00 - Salesforce Explained Intro
0:33 - What is customer experience?
2:25 - Why is customer experience important?
3:39 - The difference between customer experience and customer service
4:31 - How to deliver a great customer experience
4:43 - Put your customers first
6:07 - How technology can help improve customer experience
7:00 - How automation can help improve customer experience
7:42 - How artificial intelligence can help improve customer experience
8:46 - Leading with trust
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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.