TikTok promotes overconsumption - that's a sentence you'll no doubt have heard at some point over the past couple of years. It started with TikTok fashion, then with TikTok beauty trends and food and drink (remember WaterTok?) and it has slowly made its way into homeware. Judging by the rate at which BookTok is growing, I think literature is next.
Chapters:
00:00 - TikTok is a selling machine
01:05 - the BookTok boom and book haul culture
04:04 - BookTok is not all bad
04:36 - but it's not all good either
06:18 - everyone wants to read MORE
10:34 - reading = virtue
12:03 - reading also = entertainment
13:10 - the environmental impact
15:19 - an ode to personal libraries and unread books
17:15 - BookTok burnout
19:44 - remember libraries?
21:21 - TikTok is starting a publishing company
22:50 - the TikTokification of literature
24:52 - thank you for watching love you
Videos mentioned
Jordan Theresa - https://www.youtube.com/watch?v=iI4qUrt9R60&t=96s
Mina Le - https://www.youtube.com/watch?v=JR3z8lq2cNM&t=155s
Alice Cappelle - https://www.youtube.com/watch?v=vi1nIumGnuw&t=198s
Tiffany Ferg - https://www.youtube.com/watch?v=1ovahkCFKio&t=165s
Jack Edwards - https://www.youtube.com/watch?v=kkFTvBvliXw&t=532s
Elliot Sang - https://www.youtube.com/watch?v=P3bYCYSIBGA
Gabi Belle - https://www.youtube.com/watch?v=mS4r5tDxASE&t=212s
Articles mentioned
https://www.theguardian.com/books/2023/jul/29/its-exciting-its-powerful-how-translated-fiction-captured-a-new-generation-of-readers
https://mashable.com/article/diverse-book-recommendations-accounts-to-follow
https://www.nytimes.com/2023/07/01/books/tiktok-book-publishing-bytedance.html
https://bookriot.com/tiktok-publishing-company/
https://www.theguardian.com/commentisfree/2023/jan/23/reading-is-precious-but-the-cult-of-book-ownership-can-be-smug-and-middle-class
https://www.thebookseller.com/comment/must-writers-get-on-booktok
The TikTok creator asking whether books are the new fast fashion is Kaelyn Grace Apple - @KaelynGraceApple both on TikTok and here on YouTube.
"personal book cellar" article
https://sentiers.media/dispatch-14-a-personal-book-cellar/
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