Learn the most important component of Google Tag Manager - Data Layer. Understanding the Data Layer is key to successful Google Tag Manager setups.
- Learn how data is added to the Data Layer (with dataLayer.push).
- Learn how data can be access from the Data Layer (with custom event trigger and Data Layer Variable)
- Learn the 3 most common rookie mistakes that you should avoid at all costs while working with the Data Layer.
=== LINKS ===
Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1
📕 Data Layer Cheat Sheet
https://www.analyticsmania.com/p/data-layer-cheat-sheet/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20data%20layer%202021
✭ Intermediate-Advanced Google Tag Manager course
https://www.analyticsmania.com/courses/intermediate-google-tag-manager-course/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20data%20layer%202021
✭ Video: how to install Google Analytics 4 with Google Tag Manager
https://www.youtube.com/watch?v=oxkawKfekKw
=== TIMESTAMPS ===
00:00 - Intro
00:53 - What is Data Layer
02:00 - How to add data to the Data Layer (dataLayer.push)
09:03 - How to read data from the Data Layer
19:24 - 3 data layer rookie mistakes
21:22 - Final words
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
✭ Facebook https://www.facebook.com/analyticsmania
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✭ Linkedin https://www.linkedin.com/in/fedorovicius
Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1
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