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Have you noticed that almost all of Microsoft’s consumer products are huge flops? It seems that Microsoft regularly drops the ball, whether it’s Microsoft Edge, Bing, Hotmail, Xbox, Skype, or the Windows phone. In fact, Microsoft leadership themselves are very open about this reality, with leaders like Phil Spencer admitting that they lost the most important console generation that they could have lost. Yet, despite all this failure, Microsoft as a whole has been doing better than ever. In fact, so good that they are regularly the world’s largest company at over $3.5 trillion. It turns out that Windows and the Office Suite were simply so successful that Microsoft has done extremely well cross-selling other solutions to B2B customers like Azure, video conferencing, and team messaging. Microsoft’s solutions are rarely better than competitors, but they’re able to offer bundle pricing and less hassle. This video explains how Microsoft has gotten so big despite losing and seemingly everything.
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Timestamps:
0:00 - Microsoft’s Failures
0:43 - Many Misses
7:53 - A Change In Outlook
16:36 - Losing Battles, Winning Wars
Sources:
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