Hot off the Google press...if your landing page content doesn’t match your ad AND if it doesn't have navigation, your ad might not even get served (no matter how much you’re willing to pay). Google is officially emphasizing the importance of relevant content and easy-to-navigate landing pages.
In this episode of Closing Time, landing page expert and founder of The Scroll Lab, Tas Bober, breaks down what Google’s latest update means for marketers. She dives into why B2B and B2C landing pages should be structured differently, how to optimize landing pages for consumption before conversion, and how to incorporate navigation to satisfy Google's new ad policy. If you run paid campaigns, you don’t want to miss this one.
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Dive deeper into the Unbounce Conversion Benchmark Report: https://bit.ly/41xwo1N
More info on Google's ad updates: https://bit.ly/4bYOFcY
Connect with Tas Bober:
https://www.linkedin.com/in/tasbober/
Connect with Val Riley:
https://www.linkedin.com/in/valerie-riley-marketer/
00:00 Introduction
00:50 Google's ad updates
03:25 Navigation on landing pages
09:02 Optimizing for consumption
14:50 CTA strategy and trust-building
#landingpagetips #landingpageoptimization #googleads