Have you ever wondered how artificial intelligence can revolutionize marketing and growth in the CPG industry? In this podcast, you'll hear from Daniel Herz, co-founder and CEO of FocusFuel (focusfuel.com), a brand specializing in all-natural caffeine gummies, and Ben Bacon, founder of Lentiful (lentiful.com), known for their convenient and healthy lentil-based meals.
Our host, Daniel Scharff, sits down with them to explore how AI tools are optimizing operations, marketing, and product development in the consumer goods sector.
Jump to key topics:
02:00 – The impact of AI on marketing and copywriting
05:30 – Customer insights and data analysis with AI
10:00 – Product development and formulations
15:00 – The importance of human oversight in AI
20:00 – The future of AI in the CPG sector
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