You always have a choice. The choice to believe in that little negative voice that tells you that you are not capable, or to listen to that positive voice that tells you that anything is possible, as long as you believe in yourself. Camilla Cabello can make that positive voice echo inside you - watch her video now. Because you are #worthit.
For more than 50 years, L'Oréal Paris has been delivering this message that each of us can make our own: "Because I'm worth it". In each of these videos, these spokespersons lay themselves bare and give their personal testimony. Whatever their background, origins, ages and successes, everyone has a story of their own journey of self-worth.
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Available in over 130 countries, L'Oréal Paris® represents beauty around the world. A total beauty care company that combines the latest in technology and research for the ultimate in beauty, cosmetics, hair care, hair colour and skin care.
Our brand’s signature slogan, 'Because You're Worth It' represents the essence of L'Oréal Paris; a company that aspires to help people of all ages, genders, ethnicities and looks to embrace their own unique beauty and build self-confidence.
L'Oréal® Paris defends the right to beauty; the right to all types of beauty; the right for each of us to grow old with grace and self-assurance. Our brand aims to accompany men and women world-over as they go about their daily lives.