Dark Side of Luxury Overconsumption – Are We Just Pretending to Be Rich?
Luxury overconsumption is out of control, but who’s really benefiting? In today’s world, owning a designer bag, splurging on a $400 moisturizer, or flexing a high-end fashion piece isn’t just about style—it’s about status. But in 2025, luxury is no longer about true wealth; it’s about looking rich on social media. Platforms like TikTok and Instagram have turned luxury into something performative, where appearing affluent is just as important as actually being rich. With the rise of influencer marketing, luxury hauls, and Buy Now, Pay Later culture, more people than ever are stretching their finances to maintain a lifestyle they can’t afford. But is luxury just another marketing trick?
In this video, we’re diving into the dark truth behind luxury overconsumption and how the illusion of wealth is being sold to us every day. We’ll explore why we’ve become obsessed with designer brands, the role of influencers in manufacturing the "rich aesthetic," and how pop culture—from Gossip Girl and Sex and the City to Succession—has fueled the belief that success is defined by luxury purchases. We’ll also expose the beauty industry’s luxury scam, where brands like La Mer and Chanel convince us that expensive products are superior, even when they contain the same ingredients as drugstore alternatives. And finally, we’ll take a look at the financial side of luxury consumption, examining how platforms like Klarna and Afterpay are making it easier than ever to go into debt just to keep up appearances.
So, are we actually living a luxury lifestyle, or are we just pretending to be rich? Let’s break it down.
My skincare:
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Estée Lauder Advanced Night Repair Overnight Skin Treatment
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Dior Forever Skin Correct Full-Coverage Concealer
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Dior Forever Skin Glow Hydrating Foundation
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Forever Glow Star Filter Multi-Use Complexion Enhancing Booster
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Rouge Dior Refillable Lipstick
Color: 999 - the iconic red
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What do you think? Is luxury overconsumption a scam, or is it just the price of status in today’s society? Comment below!
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