The Beigeification of Everything: Why the World is Losing Personality

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Are we living in the most visually boring era in history? From our homes to our wardrobes, even our Instagram feeds—everything is starting to look the same. Welcome to the Beigeification of Everything, where color, personality, and individuality are being replaced by a uniform, neutral aesthetic. But how did we get here? And what does it say about our society?

In this deep dive, we explore how influencers and brands have made beige the default aesthetic and why economic downturns always lead to a rise in minimalism. We examine the role of quiet luxury, Skims, Rhode, and Zara in pushing neutral tones and take a look at the past—from the earthy interiors of the 1970s to the chaotic, colorful trends of the early 2000s—to understand how maximalism always makes a comeback. Finally, we ask the question: is beige here to stay, or are we on the verge of a new color revolution?

Subscribe for more deep dives into cultural trends, beauty, and history. If you enjoyed this video, let me know your thoughts in the comments. Do you love minimalism, or are you ready for color to return?

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