This episode of Numbers and Narratives takes listeners on a journey through the evolving landscape of marketing technology. Hosts Ibby Syed and Sean Collins welcome Allan Heo, founder of For Now Marketing, who shares his expertise on Braze and technical marketing.
The discussion kicks off with an exploration of what it means to be a technical marketer in today's data-driven world. Allan breaks down complex concepts, explaining how marketers can leverage powerful platforms like Braze to create sophisticated, personalized customer journeys. The conversation then dives into the nitty-gritty of implementing marketing automation, using the example of appointment reminder flows to illustrate the unexpected complexities that arise.
Allan also offers his perspective on the strengths and limitations of AI in marketing, providing valuable insights for professionals navigating this rapidly changing field. The episode concludes with a comparison of leading marketing automation platforms and a look at Allan's journey as a founder.
Don't miss this opportunity to learn from a true expert in the field and gain insights that could transform your approach to customer engagement.