The original 1928 Lincoln Motor Company movie shows the complete assembly line and the full process of building a Lincoln automobile. It shows full details of casting and making the crankshaft and camshaft as well as the flathead V-8 engine block and heads. The making of the wire wheels, the building of the wood body parts as well as the metal body parts, painting, pinstriping, and final body to chassis assembly. Even testing the chassis on the test track is shown in this video.
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The Lincoln Motor Company was founded in August 1917 by Henry Leland and his son Wilfred.
Leland named Lincoln Motor Company after Abraham Lincoln, stating that Lincoln was the first President for whom he ever voted (1864 The company actually got its start by producing Liberty V12 engines for the WWI war effort. But it never built a car during this timeframe.
On January 26, 1920, Lincoln Motor Company was reorganized as an automobile manufacturer, retooling its Detroit factory to produce automobiles.[citation needed] On September 16, 1920, Lincoln Motor Company produced its first automobile, the Lincoln Model L.
Lincoln Motor Company had struggled with the transition from military to automobile production, with some customers having to wait nearly a year for their vehicles to be completed from the time of purchase. By 1922, the company was on the verge of bankruptcy and was placed in receivership.
At the request of Edsel and his wife Eleanor, and his own wife Clara, Henry Ford was convinced to place an offer for Lincoln., Lincoln Motor Company was purchased by Henry Ford for $8 million
In one of his first moves, Edsel Ford showed his true character in authorizing additional money after the purchase saying, “in addition we voluntarily paid all of the general creditors. This additional amount, aggregating more than $4 million, was paid purely out of generosity and without any obligation whatsoever to do so. In addition to this, a gift of $363,000 in cash was made to Mr. Henry Leland on his 79th birthday, which was the equivalent of his investment in the old company.”
But Within the first few months, relations between Ford Motor Company and Lincoln management began to break down; on June 10, 1922, the Lelands were forced to resign. As Edsel Ford began to take a senior role in the management of Lincoln, multiple changes were made to both the Model L and its production. The Lincoln factory was redesigned and expanded (to nearly 1,000,000 square feet), with the components of the engine upgraded for increased reliability and performance.
At its introduction, the Lincoln Model L gained a reputation for conservative (to the point of outdated) design. As a response, Edsel Ford introduced the Model L for 1923 in a custom-bodied form directly from Lincoln; in line with a Duesenberg or a Rolls-Royce, customers could also purchase a Model L with coach built bodywork.
For 1923, Lincoln produced 7,875 cars (nearly 45% higher than in 1922). After struggling to deliver cars before 1922, Lincoln was operating at a profit by the end of 1923.
In 1924, a Lincoln Model L became the first state limousine used by a U.S. President Calvin Coolidge on an official basis
By 1930, Lincoln had succeeded in only a decade in what its chief competitors had taken 30 years to accomplish. Serving as a direct competitor to Cadillac, the Model L had become equal to vehicles from established American brands including Duesenberg, Marmon, Packard, Peerless, and Pierce-Arrow.
Edsel Ford’s impact on the vehicles that Lincoln began to produce was nearly as profound as his business decisions. The oft used quote from Edsel that “Father made the most popular car in the world. I want to make the best car in the world” became the operating vision of The Lincoln Motor Company and was quickly noticeable in the vehicles and the company advertising.
While Henry Ford may have saved Lincoln from an early grave by purchasing it, Edsel made the company into a competitive luxury car that is still known for style and performance.
The original 1928 Lincoln Motor Company movie was a silent movie and I added music and some slight narration to go along with the movie.