In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads.
SPOILER: Yes, Amazon PPC sellers should try TikTok Shop.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
06:00 - TikTok Shop Overview
08:46 - Starting TikTok Shop
12:46 - Improving TikTok Content
15:38 - Scaling TikTok Ads
18:21 - Amazon Growth via TikTok
22:05 - Creative Strategies on TikTok
26:43 - TikTok Shop Results
32:06 - Shopping Behavior Trends
35:49 - Running TikTok Ads
39:27 - Outro
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
- Where to find Michael, Michael Erickson Facchin
https://www.linkedin.com/in/michael-erickson-facchin/
- Where to find Mina, Mina Elias
https://www.linkedin.com/in/theminaelias/
- 2025 Amazon Marketing Resolutions and Intentions
https://youtu.be/-ur9Gvu6EpE
- What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
https://youtu.be/ERHy10lGGX0
- Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
https://youtu.be/W9eNPs1PYq4
- How Do Technical and Creative Strategies Work Together in Amazon PPC?
https://youtu.be/uSYDFcbU7hQ
- What should you do first when Amazon PPC sales drop?
https://youtu.be/NnFD60cSjIA
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- Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mina Elias
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno