Some Thoughts on Type and Hierarchy

MVA Studio designer Joshua Namdev Hardisty breaks down typographic hierarchy to its most elemental and then uses examples from Josef Müller-Brockmann, Jan Tschichold, Peter Saville, mgmt., Emil Ruder, Willi Kunz, Martin Venezky, Spin, Mike Mills and others to show how simple reader-focussed design decisions will automatically lead to better looking work.

This talk was filmed at Joshua’s Design In Context class, a part of Minneapolis College of Art & Design’s Post-Baccalaureate Certificate in Graphic Design, for more info: http://mcad.edu/academic-programs/graphic-design-certificate

Follow Joshua for more design nerdiness:
http://twitter.com/MVAJoshua
http://instagram.com/MVAJoshua
http://medium.com/@namdev

To see The MVA Studio’s work visit http://behance.net/midwest