At the Game Awards, Swen from Larian shared the secret for winning Game of the Year. It sounded simple enough, so why are games like Avowed and Assassins Creed Shadows already mired in controversy? What happened to common sense around content choices and why would a leader get into a public fight with Elon Musk? Let's discuss the Elephant in the Room using real examples from Gears, Fighter Ace and a little-known project that Xbox decided to pass on.