In the latest saga gripping the K-pop world, the members of NEW JEANS and their former CEO Min Hee-jin find themselves embroiled in a tumultuous legal battle with their parent company, HYBE.
Be:Lift Lab and Source Music had their first hearing in their defamation case against Min Hee-jin. It’s not really about plagiarism per se, but whether New Jeans Mama used plagiarism accusations against ILLIT and LE SSERAFIM to damage the girl groups brand and advertising deals.
As of early 2025, the dispute continues with no clear resolution. Min Hee-jin has resigned from ADOR and is pursuing legal action against HYBE, while NEW JEANS has set up independent activities, including new social media engagements to maintain direct communication with fans.
This legal drama between NEW JEANS, Min Hee-jin, and HYBE is far from over, with significant implications for the artists involved and the broader K-pop landscape.
0:00 Intro
0:52 Double Feature at the Seoul Metropolitan Court Against New Jeans Mama
2:10 The Truth is Catching Up to Min Hee-jin
3:00 Did Min Hee-jin Maliciously Accuse Illit and Le Sserafim of Plagiarism?
4:18 Jezebel Institute of Treachery Lesson: How ‘Mama’ Has No Problem Ruining Lives on Their Way to Battle
7:00 How to Get into the Jezebel Institute of Treachery
8:30 The Big ‘Why’ Behind New Jeans Mama’s Backstabbing
10:50 This is Not Normal Female Jealousy
13:35 Why We Must Protect Ourselves Against People Who Casually Destroy Others
15:05 Did You Fall for Mama’ Brainwashing of HYBE’s Audit Against Her?
17:00 Source Music and Be:Lift Lab | First Hearing in Lawsuits Against New Jeans Mama
19:00 Min Hee-jin’s Ridiculous Copycat Claims Exposed in Lawsuit
21:20 How Source and Be:Lift Argued against Min Hee-jin in Court
22:45 How Min Hee-jin Cleverly Set Up Her Wrap Up Smear
24:35 Does South Korea Have to Pass ‘Hamburger Law’?
25:35 Specific Damages Claimed by Be:Lift and Source
28:15 HYBE’s lawyers’ ‘Taekwondo’ metaphor to help judges understand
30:00 Why Did Min Hee-jin Drag BTS into this Mess
32:15 The central question is whether New Jeans Mama had malicious intent
33:25 ADOR files legal injunction to stop New Jeans from signing their own advertising contracts
36:10 ADOR still has the door open for New Jeans to come back
37:25 Cookies on the Run? Hanni’s Ongoing Illegal Immigration Problem
39:00 Korea Investment Visa Loophole Explained
41:55 Conclusion
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