In this Google Tag Manager lesson, you'll learn how to create custom triggers to track conversions on your website. We’ll walk through setting up Google Ads conversion tracking, firing a custom conversion event in Google Analytics 4 (GA4), and using specific page paths and element clicks as triggers. Whether you're tracking thank you pages or custom interactions like quantity selections, this step-by-step tutorial will help you implement accurate conversion tracking using GTM. This is the fifth lesson in the GTM training series. Below, you will find links to previous lessons and additional resources to help you master GTM.
EXTRA RESOURCES:
○ Previous version of Google Ads conversion tracking – https://youtu.be/qL_DKoBOLVc
○ Get the Google Tag Manager Glossary – https://lovesdata.co/h5m9a0
○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/google-tag-manager
GOOGLE TAG MANAGER TUTORIAL SERIES:
Lesson 1: Getting started – https://youtu.be/aYzO5HJl80s
Lesson 2: Adding tags – https://youtu.be/DK5qR841RGs
Lesson 3: Preview and debug tags – https://youtu.be/klkHi7AY-0A
Lesson 4: Migrating to GTM – https://youtu.be/36cmZIN_u20
Lesson 5: (That's this video)
Lesson 6: Track clicks, buttons, and forms – https://youtu.be/oxIV73D5MyM
Lesson 7: Cookie banner with GTM – https://youtu.be/sOv6MS67P88
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JUMP TO A TOPIC:
00:00 Introduction
01:00 Setting up Google Ads conversions
07:41 Sending conversion events to GA4
13:13 Next steps
TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq
Join our courses: https://www.lovesdata.com/courses
Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata
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