Get the Calm Marketing guide + workbook here: https://www.louisestigell.com/products/p/calm-marketing-guide
Want some personalized feedback and advice on your creative business? Try my Creative Business Audit: https://www.louisestigell.com/services/p/creative-business-audit
I write a weekly newsletter about becoming a better creative, without burning out or going insane. Subscribe here: https://www.louisestigell.com/subscribe
TIME STAMPS
00:01 - Intro
01:22 - Important disclaimer
02:20 - Why social media sucks for marketing (especially for creatives)
08:40 - Why you need to know your ideal customer (and how to do that)
12:50 - How to reverse-engineering your marketing to lead your ideal customers to you
19:25 - The infrastructure a (sustainable) creative business needs
24:02 - How to actually grow your audience (without social media)
30:04 - How to not get overwhelmed or burn out from your marketing
31:39 - What my current marketing strategy looks like
ABOUT
Hi, I’m Louise: an artist, writer & creative solopreneur from Sweden. As a multi-passionate creative, I have spent my entire adult life avoiding traditional employment and instead making a living off of my art.
On this channel, I talk about everything I've learned along the way: About art making, creativity, mental health, and making a living as a creative. Dealing with perfectionism, fears, and overwhelm. Staying sane and productive among stress and distractions. And much more.
LEARN WITH ME
Pencil Sketching for Beginner Artists - A simple, stress-free roadmap to radically improve your sketching skills. In weeks, not years: https://www.louisestigell.com/pencil-sketching-for-beginner-artists
Portrait Drawing for Beginners -
Learn how to draw any face you want, quickly, accurately, and in your own style: https://www.louisestigell.com/portrait-drawing-for-beginners
Watercolor For Absolute Beginners - Learn the basics of watercolor in a playful, relaxing, and non-intimidating way: https://www.louisestigell.com/watercolor-for-the-absolute-beginner
Watercolor Birds - Learn all of my tips and tricks for painting birds in watercolor: https://www.louisestigell.com/watercolor-birds
SHOP MY ART
Fine art prints: https://www.louisestigell.com/shop/fine-art-prints
Canvas prints: https://www.louisestigell.com/shop/canvas-prints
Originals: https://www.louisestigell.com/portfolio
MUSIC
All music is from Epidemic Sound.