American Express, In the midst of the recession in 2010 created a marketing campaign on the Saturday after Thanksgiving to indirectly discourage people to shop in Walmart. In 2011, the Senate unanimously passed a resolution in support of
the campaign, and officials in all 50 states participated. It even gets a shout-out from the president of the United States.
In this video, let us understand how American Express pulled this off!
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#obama #marketingcampaign #americanexpress Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.