As an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the campaign isn't yielding the desired results? It may be time to consider restructuring your Amazon PPC campaign.
The result is in! Today’s episode is part two of our case study on a bad campaign structure.
Michael and Alfredo Roselli, an Ad Badger Campaign Manager, explore the various steps you should take to ensure your Amazon PPC campaigns are optimized for maximum success.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Topic overview: actions undertaken for this case study
00:56 Intro
02:09 Previous episode discussed
03:19 Issue #1: Keyword dumping
06:15 Issue #2: Product-based variations
08:18 Michael’s advice on campaign structure
09:07 What happened after a month of restructuring?
11:29 Campaign structure: scaling activity
12:44 Campaign budget limitation
14:51 What were Alfredo’s strategies for fixing this mess?
18:18 How did we get more revenue?
21:54 Run-down of Alfredo’s strategies
25:20 Outro
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt
🦡 Resources & Links
-- Get our content library with a checklist that covers every nook and cranny of Amazon Marketing:
https://www.adbadger.com/amazon-ppc-checklist/
-- Case Study: How Do I Fix A Bad Amazon Campaign Structure? [The PPC Den Podcast]
https://youtu.be/69VcVk77Fyw
-- How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast]
https://youtu.be/2wMnLvVReAw
-- Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast]
https://youtu.be/5A7CL0dPzyw
-- When to Pause an Amazon Advertising Campaign [PPC Den Podcast 131]
https://youtu.be/aS6DzXAuKVc
-- Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast]
https://youtu.be/p98Kqe2eM5U
-- Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast]
https://youtu.be/p98Kqe2eM5U
🦡
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo