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In this mashup episode of the show, 5 of the worlds leading sales and business experts share their top advice on how to sell to the C-Suite.
As B2B deals get larger and more complex, we're spending more time with CEO's, CFO's and others on this level.
They have different needs, wants and importantly they are less bothered about money and product features so we need to engage with them differently than we would with an end user.
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Full episodes:
Get The Customer To Tell You How To Win With Jeff Koser
https://www.youtube.com/watch?v=ncvoCQTSmvE&t=2s
How To Pitch Anything (He’s Raised Over $1 BILLION By Pitching!) With Oren Klaff
https://www.youtube.com/watch?v=H5XgrQ0pY5A&t=286s
How To Sell To A CEO, CFO, CTO And Beyond…
https://www.youtube.com/watch?v=Wxe2sWSTXtg
How To Sell To C Level Executives (Without It Being Weird!) - Brainshark
https://www.youtube.com/watch?v=NcH5ucY1k84&t=5s
Sell WITH The Buyer Not AT Them (And Make Your Life Easier)
https://www.youtube.com/watch?v=fUtenjukMBA&t=1s
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