Hey handmade boss 👋
Feeling like you’re doing all the right things on Instagram but still not getting the reach or engagement you hoped for? You’re not alone — and you’re definitely not doing anything wrong 💛
In this episode, I’m lifting the lid on how the Instagram algorithm actually works in 2025... in simple, no-fluff terms, just for makers like you. Whether you sell on Etsy, your own website, or at markets and fairs, this is the behind-the-scenes peek you’ve been waiting for 🔍✨
We’re chatting about:
📌 What Instagram is focusing on right now
🚫 Why some posts flop (and how to turn it around)
💥 The biggest mistakes handmade sellers make
📈 Easy, feel-good tips to boost your visibility without the stress
This isn’t about chasing trends or burning yourself out. It’s about working with the algorithm so your beautiful creations can shine in front of the right people 🌟
You’ve got this — and I’ve got you 💕
👉 Want ready-made content support each month?
Check out Social Media Sidekick — your done-for-you content plan, made just for handmade business owners:
🔗 Join Social Media Sidekick → https://www.handmadebosses.com/sms
🔗 Follow on Instagram → @handmadebosses https://www.instagram.com/handmadebosses/
💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.
✨ Free resources (https://www.handmadebosses.com/freeresources) : Want to make headway in your business but don't want to pay yet?
✨ Work with us (https://www.handmadebosses.com/paidresources%20) for deeper transformative results
✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here (https://www.facebook.com/groups/handmadebosses/events)
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Love Steph & Team HB xox