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In this episode of Athishaktham Podcast, we will have an open conversation with Dr Ananthu S, CEO of Xylem Learning. Ananthu is an amazing entrepreneur, having built a HUGE company that is now part of the PhysicsWallah Group. Xylem Learning is based out of Kerala, providing both offline and online learning solutions to students across multiple verticals including JEE, NEET, CA, KEAM etc. They also have multiple YouTube channels helping students from Class 1 to Class 12 ace their examination preparations. Ananthu is also a philanthropist, leading a personal mission called as The Happiness Project.
I wanted to keep this episode as an entrepreneurship masterclass, making it highly useful for any business and startup founders in Kerala. So make sure you watch the entire video because these are some golden learnings🔥
And check out:@drananthu_S
Welcome to another Sharique Samsudheen video! 🚀
00:00 Introduction
01:22 Introduction for Podcast
04:22 Section 1: Setting Context for Dr Ananthu & Xylem Learning today
16:58 Section 2: Startup Masterclass | What is a startup?
20:45 How did Xylem grow? Investment by PhysicsWallah
28:30 Shift to more professional company | Annual Operating Plan
30:35 Branding & Word of Mouth Importance in Growth
35:10 Minimum Viable Product, how to get first 100 customers?
41:43 Social Media for Brand Growth | Mulakupetti, Ration Kada Chettan, D2C Brands
45:40 How Startup Founders Make Money?
52:25 Post Wealth Journey, Kozhikode
54:40 Employee Stock Option Programmes(ESOPs) Explained, How to Select 9-5 Job
59:00 Dr Ananthu School & College Life
01:15:30 Financial Struggles Done after college? Entrance Coaching Classes
01:18:00 Fundraising & Pitching to Angel Investors
01:21:50 How to derisk your startup building journey? Plan A, Plan B, Plan C
01:27:05 Xylem starting journey, first 150 students
01:29:50 Why Kozhikode? Why not Kochi? Co-founder Masterclass
01:38:20 How Xylem got next 1000 customers? YouTube Strategy & Improving Every Year
01:44:55 Section 3: Kerala Youth & Students, Philanthropy and Money. Addiction & Connection
01:51:00 Moral Responsibility in leading students to right stream.
01:59:00 Philanthropy side of Ananthu. How much money is "good money"?
02:05:00 Ananthu's Investments in Stock Market & Mutual Funds & Startups
02:08:40 Ananthu's Biggest Spend & Regret on Car
02:11:00 Conclusion
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