🎥 Here's a consulting case interview featuring an ex-BCG Consultant & ex-EY Consultant, focusing on a market entry case.
Your client, MedEx Innovations, is preparing to launch Slimvora, a new GLP-1 weight loss drug competing with Ozempic and Wegovy, after an $8B investment in R&D. You'll advise on designing a launch strategy to maximize ROI by capturing new customers in a rapidly growing yet underpenetrated market.
Watch Ben Wilson (ex-EY Parthenon, Darden MBA) run Christopher Macrae Ham (ex-BCG Project Leader, London Business School MBA) through this challenging market entry case.
🎬 Video Sections:
00:00 Start
01:23 Case question
02:32 Clarifying questions
03:46 Structure
06:48 Market sizing
11:56 Segment analysis
15:19 Pricing
19:40 Risk management
26:02 Recommendation
27:35 Conclusion
🚀 Prepping for case interviews? RocketBlocks has the best concepts, drills, and coaching to get you more consulting offers: https://www.rocketblocks.me/consulting.php?utm_source=youtube&utm_medium=video&utm_campaign=slim-chance-in-the-pharma-dance-mock-video
📝 Try this case on your own and read through sample answers with the full PDF: https://www.rocketblocks.me/full-consulting-cases/market-entry-pharmaceuticals.php
➡️ Book a 1-on-1 coaching session with Ben here: https://www.rocketblocks.me/coaches/ben-wilson.php?utm_source=youtube&utm_medium=video&utm_campaign=slim-chance-in-the-pharma-dance-mock-video
➡️ Book a 1-on-1 coaching session with Chris here: https://www.rocketblocks.me/coaches/christopher-macrae-ham.php?utm_source=youtube&utm_medium=video&utm_campaign=slim-chance-in-the-pharma-dance-mock-video
#consultinginterviews #marketentry #weightloss #ozempic